3 Ways to Estimate Total Addressable Market (TAM) Pragmatically

According to McKinsey, the global TAM (total addressable market) for the payments industry is $4.6 trillion. The U.S. payments market expects to reach $236.1 billion by 2028, from the current level of $68 billion. Many investors or analysts estimate or calculate the total addressable market of the industry they analyze to understand better the market […]