Beginner’s Guide: 7 Steps to Understanding the Stock Market

This easy-to-follow beginner’s guide will help you learn how to invest in the stock market. We’ll be leaving out all the confusing Wall Street jargon and explaining things in simple terms.

[10-minute read]

Before we get started, here is a breakdown of the 7 categories for this guide (Click to Skip Ahead):

1. Stock Market Basics: Why to Invest
2. Understanding How the Stock Market Works
3. Learning How to Invest in Stocks
4. Learn About Stocks With the P/E Ratio
5. Two Stock Market Factors To Trade On: P/B and P/S Ratios
6. Finding the Best Stocks for Beginners: Looking for Dividends and Growth
7. The Best Way to Avoid Risk and Putting it all Together!

1– Stock Market Basics: Why to Invest

Let the power of compound interest do the work for you. This is how you unlock the magic of the stock market and slowly build wealth over time.

It’s not some mystified secret or get rich quick shortcut. This is a time tested method to become wealthy and be financially independent. It’s how billionaires like Warren Buffett have done it all their life.

Understanding investing means understanding compound interest, because that will be the key to your success with investing.

Let’s say you saved $500 a month for 40 years. This would leave you with $240,000 to live on, which on a $60k/year lifestyle would last just about 4 years. You’d retire at 65 only to go broke at 69 and you’ve been a good saver all your life.

Let’s look at the same numbers but add investing in the stock market into the equation.

Again, lets say you saved $500 a month for 40 years. BUT, you invested it into the stock market and got just average stock market returns. The same $500 a month compounded annually at 10% turns your net worth into $2,655,555 in 40 years!

This is because over the last 100 years, the average annual return for the stock market has been about 10% per year. If you buy and hold stocks for the long term, you can easily earn at least this 10% per year average.

2– Understanding How the Stock Market Works

Before I started researching investing, the only things I knew about the stock market are what I saw on the news or heard on TV. It was never positive.

All you need to know:

A share of stock represents part-ownership of a business. When you own a share of stock, you get a claim to part of the profits of a business because of that part-ownership stake.

The stock market is simply a place where ownership stakes of real-life businesses are traded; where you can buy or sell shares of stocks.

By investing in the stock market over the long term, you can participate in the growth of the economy over the long term. This is because the stock market contains some of the biggest businesses in the economy.

The simple idea:

If you think people will continue to innovate, and the economy will continue to grow, then your stocks will also grow.

That said, there’s more to understanding how the stock market works. You have to beware of its very real dangers because it’s easy to lose if you don’t learn to invest in the market the right way.

Warning for Beginners: The Stock Market is Overdramatized

Hollywood depicts Wall Street as this extreme roller coaster ride where fortunes are won and lost every instant. In reality, this isn’t the case.

Yes, the stock market has ups and downs, there is risk involved, and some people do get burned badly. But, the majority of successful investors take very boring and safe strategies straight to success. This is because they understand the basic principles and are educated with how to stay out of risky investments.

Warning for Beginners: The Market Moves Up and Down A LOT

The market will have years with big gains or crashes in the short term.

Take a look at the market during the pandemic to see just how hard and fast the market can crash:

Yes, stock prices are volatile. They fluctuate up and down, sometimes wildly. But when held over long periods of time, the chances of gains from investing in stocks are almost guaranteed.

Smart Investors Don’t Listen to Noise

Please don’t forget that stocks are meant to be a long term investment.

It will pay you dividends that over time will compound and multiply. And if invested in a good company, the share price should rise substantially as well.

As financial guru Dave Ramsey simply puts it, “The only people who get hurt riding a roller coaster are the ones that jump off.”

Once you gain the confidence to have convictions in your investments– knowing that they will recover when hit badly, you will easily be able to avoid selling your stocks at the worst possible time. That time is when everyone around you is selling, and taking losses on their portfolio.

3– Learning How to Invest in Stocks

Buying just one share of your favorite company when buying your first stock is like taking your first step into the market.

I can’t stress enough how important buying your first stock is. You can read and read until your eyes turn blue but you won’t start to see progress towards your results until you take action.

Trust me, from a guy who has been there before, buying your first stock gives you a sense of empowerment and excitement of being part of the stock market.

Before going to buy your first stock, I am going to reveal the absolute best stock strategy you can use. It is called: Dollar Cost Averaging.

Instead of “trading,” Use Dollar Cost Averaging

Dollar cost averaging is simply investing the same amount of money every month, year, or week, into the stock market. It has the effect of forcing the investor to buy more when stock prices are lower and buy less when stock prices are higher.

By dollar cost averaging, the investor is always invested and will not be devastated by the losses that come with trying to time the market.

This tried and true, and often repeated message, encapsulates it perfectly– burn it into your memory:

Time in the market beats timing the market.

Time for Action: Buying Your First Stock

My next recommendation is getting your feet wet by buying your first stock.

First, you need to open an account with a broker. My podcast co-host, Dave Ahern, recommends Charles Schwab, and I like Fidelity and Merrill Edge.

You really can’t go wrong with either of those three — they all offer commission free trades!

Whichever brokerage you decide to go with, make sure that the company is SIPC protected (which is different from FDIC on checking accounts). That could protect your assets during the next financial crisis.

These days, the process to sign up for a brokerage account is SO easy, that there’s no excuse to not get started today. Let me go through some of the basic account types.

Individual brokerage account:

  • Taxable, not used for retirement. Deposit as much as you want, withdraw whenever.

Traditional IRA:

  • Contributions are pre-tax. Used for retirement, early withdrawals come with fees.

Roth IRA:

  • You can only contribute with post-tax money, but are never taxed on capital gains or dividend income. Early withdrawals also have fees but with some exceptions.

Just Do It: Go Buy a Stock!

I always say that the key to investing is just getting started.

You could over-analyze the situation until your face gets blue, but you won’t make any progress until you open an account and actually buy at least 1 share. There’s nothing like having skin in the game, so think of a company you like, go buy its stock and see what it’s like.

You might be surprised how easy it really is.

4– Learn About Stocks With the P/E Ratio

Arguably the first thing you should learn about individual stock picking is how to calculate the P/E ratio from a company’s financials.

The P/E, or Price to Earnings, ratio simply measures how much you are paying for a company’s earnings.

The higher the ratio, the more expensive the company. A higher P/E ratio generally means a company is more popular and more people are buying this stock.

P/E ratios vary based on industry and market conditions. You can usually tell when the market is more expensive because the average P/E ratio in the market is high.

An average P/E ratio over time has been about 17.

But a company’s P/E can depend on other factors such as its growth, interest rates, and perceived risk or sustainability of earnings.

That all said, the P/E is one of the best shortcut tools for quickly measuring how expensive or cheap a stock is—how generally optimistic or pessimistic the market is on a stock.

To calculate P/E, you take a company’s market cap and divide by their earnings:

P/E = Price / Earnings

You have to do this either on a per-share basis, or by company total. You have two options for this:

  • (Per share) P/E = Price per share / Earnings per share
  • (Total Company) P/E = Market Capitalization / Earnings

Let’s use a handy website called to show one way to calculate the P/E ratio. I’ll use one of my favorite companies for this – Microsoft.

Entering the company’s name into the search bar, we see the following:

microsoft pe example calculation 2022

You can divide the price per share, or “share price,” by the latest Earnings Per Share to get:

P/E = $286.10 / $9.65
P/E = 29.6

Microsoft has a higher than average P/E because it has higher than average growth, yet its P/E isn’t something crazy like 100.

Knowing Microsoft’s P/E helps us understand how much the market likes the stock.

5– Two Stock Market Factors To Trade On: P/B and P/S Ratios

These ratios can be more reliable indicators than P/E ratio because revenue (sales) and book value fluctuate much less than earnings do.

Earnings and Earnings Per Share (EPS) can be more easily manipulated by companies depending on accounting practices. There have been instances where companies were caught manipulating their earnings after the fact.

However, sales and book value are harder to manipulate– another reason these two ratios can be so useful.

The Price to Sales ratio is usually calculated on a total company basis, with the following formula:

P/S = Price to Sales
P/S = Market capitalization / Revenue

In general, a lower P/S is better especially if you are looking at high growth stocks. The historical average across the stock market has been around 1.55.

The P/B Buy Low Strategy

The basic premise behind buying stocks with low P/B ratios involves buying a company that is selling close to or below their book value. Therefore, the idea is you are buying a stock with very little downside because book value can represent a company’s “liquidation value”.

In other words, if a company were to close tomorrow and sell all of its assets at fair value, investors would expect the company to receive its book value (assets minus its liabilities).

To calculate P/B ratio, simply divide price by book value. It can be calculated both on a per-share basis or total company basis:

  • Per share P/B = Price per share / Book value per share
  • Total Company (P/B) = Market Capitalization / Book Value

A company’s Book Value is easily calculated from the consolidated balance sheet, and equals total assets minus total liabilities. It is also known as Shareholder’s Equity.

6– Finding the Best Stocks for Beginners: Looking for Dividends and Growth

The simple fact of the matter is:

A dividend creates compounding interest.

Receiving a dividend and reinvesting that dividend is a fantastic way to fully utilize the power of compounding interest. Dividends are a guaranteed return on investment. And, companies with good dividend track records tend to grow their dividend payouts every year.

This creates a double compounding effect to your stock investments:

  • Compounding as the dividends you reinvest also create their own income stream
  • Compounding as your total income stream increases as the company increases their dividend payout

Learning how to calculate a stock’s dividend yield is the first step to understanding dividend stocks.

Dividend yield is quite easy to calculate and will often be explicitly stated next to a stock’s price as a percentage. To calculate this Yield %, just divide dividends the company paid for the year by the current share price.

Dividend yield % = Dividend / Share Price

Next, we want to know the dividend payout %. This tells us how much of a company’s profits are being used to fund its dividend.

If a company had too high of a payout %, this could indicate a company being irresponsible. It also commonly warns of a company in trouble who is trying to hide its balance sheet failures while still paying high dividends.

To calculate this, take the dividend paid for the year divided by the company’s EPS (earnings per share found in the statement of income).

Payout ratio % = Dividend / EPS

A healthy dividend yield and dividend payout can reflect a company that is using excess cash efficiently. This tends to provide good total return for its shareholders.

Stock Market Basics: Earnings Growth

Earnings are the name of the game for most investors, and therefore can’t be ignored.

This is how a business grows.

That said, the type of stocks with the best earnings growth can be very volatile. Minor changes in growth can cause major upswings or downswings because of all the attention on its growth.

A highflying stock with stellar growth may see its growth slow down, and with many sellers, drive the stock down very quickly. High growth stocks tend to be much more volatile than other stocks, and it can become a very dangerous place to invest.

To be a successful stock market investor, you have to find companies with good earnings growth that are also trading at a good price.

Earnings growth percentage is calculated by dividing the current year’s earnings by the previous year’s earnings and then subtracting by 1; that decimal can be converted to its growth percentage.

Earnings growth = (Current Earnings / Last Year’s Earnings) – 1

To increase accuracy and get a better feel for how much a company is growing over a longer time period, average the earnings growth percentage over the 3 most recent years.

For example, if earnings growth for a company was:

2022= 2.4%
2021= 4.6%
2020= 3%

Then the average earnings growth for the company is (2.4+4.6+3)/3 = 3.33%.

A good earnings growth is around 5-10%, which at least matches or beats average GDP growth. This usually indicates a stock with a very bright future.

7– The Best Way to Avoid Risk and Putting it all Together!

Congratulations on making it this far in our stock market guide for beginners. In this final step, you will learn what I’ve found to be one of the best ways to discover and avoid risk, to save your stock portfolio from catastrophic losses.

Through many back tests for a formula I created called the Value Trap Indicator, I’ve found common characteristics in companies about to experience substantial stock price drops or bankruptcy.

One simple characteristic was too much debt when compared to shareholder’s equity.

Warning for Beginners: Avoid Risk by Avoiding Debt

Debt to equity is a common measure of risk in investing. If you think about it, it makes sense too. A person more likely to become bankrupt is one with too much debt, and the same is true for companies. If the company considered doesn’t have enough assets to cover their liabilities, or shareholders’ equity, then they have debt to equity ratios that skyrocket.

There are two ways to calculate debt to equity ratio: using Total Liabilities or looking at only Long Term Debt. Most financial website will use Long Term Debt, while I like to use both Long Term Debt and Total Liabilities.

The formula for Debt to Equity using Long Term Debt is:

Debt to Equity = Long Term Debt / Shareholders’ Equity

And to use Total Liabilities instead of Long Term Debt, you can just substitute Total Liabilities into the formula:

Debt to Equity = Total Liabilities / Shareholders’ Equity

For most companies, you like to see a Debt to Equity ratio that is below 1. There are exceptions to this rule, so be sure to read my Debt to Equity Guide for Beginners to fully understand this ratio.

Moving on to Investing in Stocks…

With this final lesson, I’ve equipped you with the tools you need to get started investing in the stock market.

You know how to avoid risk, calculate important ratios, and dollar cost average. I hope you’ve enjoyed this 7 Steps to Understanding the Stock Market guide (download the full PDF here), as I’ve enjoyed sharing what I know and have learned through various sources.

Think about learning how to invest in stocks like eating a pizza.

You would never eat a pizza all at once, but rather in slices. As you continue in your journey in understanding the stock market and how to invest, try to increase your knowledge slice-by-slice.

You won’t become a master overnight, but as you learn more and more, you will get better and better.

Like with your wealth—slow and steady wins the race.

Updated: 8/19/22

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