{"id":13231,"date":"2020-11-16T08:30:00","date_gmt":"2020-11-16T13:30:00","guid":{"rendered":"https:\/\/einvestingforbeginners.com\/?p=13231"},"modified":"2022-06-01T15:39:36","modified_gmt":"2022-06-01T19:39:36","slug":"c-level-management-daah","status":"publish","type":"post","link":"https:\/\/einvestingforbeginners.com\/c-level-management-daah\/","title":{"rendered":"The Roles, Levels, and Salaries of C Level Management Explained"},"content":{"rendered":"\n<p>C level management, or the C-suite, includes all the top managers of any company such as Microsoft, Berkshire Hathaway, and Tesla.<\/p>\n\n\n\n<p>The C level management is responsible for the business&#8217;s direction and the decisions that affect the company in its entirety. There are many different roles within the C level, with each role playing its part in the business.<\/p>\n\n\n\n<p>Most investors or laypeople are familiar with a CEO, or chief executive officer. Typically, these people are magnetic, charming, and brilliant. Some more than others are out in front of their companies.<\/p>\n\n\n\n<p>Elon Musk certainly encompasses all those characteristics and is the face of the company&#8217;s brand. In a different way, Warren Buffett is the face of Berkshire Hathaway, likewise Bill Gates for Microsoft.<\/p>\n\n\n\n<p>The CEOs&#8217; role has evolved, and in recent times there has been pressure to open up the upper levels of management to become more diverse, for the good of all.<\/p>\n\n\n\n<p>Recently, Citibank announced the first woman to ascend to the role of CEO for the bank.<\/p>\n\n\n\n<p>Along with those calls for more diversity, there are more calls for adjustments to upper management compensation, and I thought we should cover those topics in today&#8217;s post.<\/p>\n\n\n\n<p>The upper management impacts any company&#8217;s direction and culture, and as investors, what do we know about these positions and their impacts?<\/p>\n\n\n\n<p>In today&#8217;s post, we will learn:<\/p>\n\n\n\n<ul><li>What is a C Level Employee?<\/li><li>Understanding the C-Level<\/li><li>Roles of the C-Level Executives<\/li><li>What Are the Different Levels of Executives?<\/li><li>How Much Do C-Level Executives Make?<\/li><\/ul>\n\n\n\n<p>Okay, let&#8217;s dive in and learn more about C level management.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">What is a C Level Employee?<\/h2>\n\n\n\n<p>The C-suite or C-level management is a slang that describes any corporations&#8217; upper management, most importantly senior management.<\/p>\n\n\n\n<p>The C level gets its name from the titles associated with the top management, all of which begin with the letter C.<\/p>\n\n\n\n<p>The C stands for &#8220;chief,&#8221; such as the chief executive officer (CEO), chief financial officer (CFO), and chief information officer (CIO).<\/p>\n\n\n\n<p>There are other designations for other management levels of management throughout the company, which we will cover in a moment.<\/p>\n\n\n\n<p>The managers or executives who hold the C-level positions are the bosses of each particular department within the business.<\/p>\n\n\n\n<p>Many of their responsibilities include influencing and strategic opportunities for the business:<\/p>\n\n\n\n<ul><li>Strategic planning.<\/li><li>Task delegations.<\/li><li>Stock decisions.<\/li><li>The gathering of info from lower-level management to assist in decision making.<\/li><li>Hiring and firing employees, including management positions.<\/li><\/ul>\n\n\n\n<p>Let&#8217;s look next to a little deeper dive into the C level.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Understanding the C Level<\/h2>\n\n\n\n<p>C level management is considered the most important and influential group in any company. To reach this high echelon typically requires lots of experience, talent, and leadership skills.<\/p>\n\n\n\n<p>Many C-level managers relied on the know-how and operational skills to climb the rungs of the corporate ladder. But in recent years, the focus on more visionary concepts has risen to the fore.<\/p>\n\n\n\n<p>Not all C level managers have backgrounds in management or have risen through the ranks, with the rise in technology firms in the stock market.<\/p>\n\n\n\n<p>Many of these companies are run by the founder, who also happens to be the company&#8217;s CEO. Mark Zuckerburg of Facebook comes immediately to mind. As Facebook grew, Zuckerburg became the default CEO, a position he stills holds today.<\/p>\n\n\n\n<p>As tech continues to rise in prominence globally, we will find more upper management throughout those companies with no prior management history.<\/p>\n\n\n\n<p>As those companies grow, they might experience growing pains as the C level management learns &#8220;on the job.&#8221;<\/p>\n\n\n\n<p>When most people think of C level management, positions such as CEO, CFO, and COO spring to mind, and most understand easily.<\/p>\n\n\n\n<p>However, many other positions fit into this executive level. Other positions in the C level management are:<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-subtle-pale-pink-background-color has-background\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">&nbsp;<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Chief Human Resources Officer (CHRM)<br>Chief Compliance Officer (CCO)<br>Chief Analytics Officer (CAO)<br>Chief Security Officer (CSO)<br>Chief Data Officer (CDO)<br>Chief Medical Officer (CMO) &nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>The numbers of C level management at each company will vary. Variables include the company&#8217;s size, amount of departments, and the sector the business operates.<\/p>\n\n\n\n<p>Larger corporations require positions such as chief human resources officer (CHRM) and a chief operation officer (COO), but smaller companies might only need a COO to oversee both duties.<\/p>\n\n\n\n<p>Bottom line, the C level management is important to the success and continued growth of its company. C-level management provides leadership and vision, which help the companies run smoothly.<\/p>\n\n\n\n<p>Because of the level of responsibility and higher workload levels, the C level management typically carries higher salaries than other employees in the company.<\/p>\n\n\n\n<p>The C level management makes important decisions that guide the business and carry a huge responsibility to the employees and the shareholders or investors.<\/p>\n\n\n\n<p>It usually takes years of experience or with the company to rise to the C level, and the compensation is commensurate with that time and experience. We will have more on this subject in a few minutes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Roles of the C-Level Executives<\/h2>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td><strong>Position Title<\/strong><\/td><td><strong>Company Role<\/strong><\/td><\/tr><tr><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><span class=\"has-inline-color has-vivid-purple-color\">Chief Executive Officer (CEO)<\/span><\/td><td>The big boss, the highest-ranking position in the company. All C-level management reports to the CEO. Responsibilities include overseeing the entire business, top-level planning, establishing the company&#8217;s goals and strategies, and making all the final decisions on any of the above processes.<\/td><\/tr><tr><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><span class=\"has-inline-color has-vivid-purple-color\">Chief Operating Officer (COO)<\/span><\/td><td>They are considered by many as the second in command. CFO responsibilities include the day-to-day ops for the company and ensuring the execution of the CEO&#8217;s business plans and strategies.<\/td><\/tr><tr><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><span class=\"has-inline-color has-vivid-purple-color\">Chief Financial Officer (CFO<\/span>)<\/td><td>In charge of financing and accounting departments with responsibilities including forecasting, budgeting, reporting, and compliance. Also, track long-term financial planning, risk analysis. The CFO manages the overall financial status of the business.<\/td><\/tr><tr><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><span class=\"has-inline-color has-vivid-purple-color\">Chief Information Officer (CIO)<\/span><\/td><td>In charge of the information technology department and oversees the company&#8217;s computers. Oversee all strategic planning, hardware and software selections, and improving customer service interactions through technology.<\/td><\/tr><tr><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><span class=\"has-inline-color has-vivid-purple-color\">Chief Technology Officer (CTO)<\/span><\/td><td>The CTO oversees information systems and the technology department. If a company has a CIO, the CTO focuses on innovation instead of IT infrastructure. The CTO responsibilities include new technologies adoption, products, and developing features.<\/td><\/tr><tr><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><span class=\"has-inline-color has-vivid-purple-color\">Chief Marketing Officer (CMO)<\/span><\/td><td>The CMO is in charge of the marketing department. Their responsibilities include managing the brand, product positioning, client communications, email campaigns, and creating marketing strategies. The CMO also conducts market research and analyzes the ROI (return on investment) on all marketing activities.<\/td><\/tr><tr><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td><span class=\"has-inline-color has-vivid-purple-color\">Chief Human Resources Officer (CHRO)<\/span><\/td><td>The CHRO oversees all HR matters for the company. Their responsibilities include all matters related to hiring, training, and evaluating employees, employment development, retention strategies, and maintaining HR strategies with a long-term view.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What Are The Different Levels of Executives?<\/h2>\n\n\n\n<p>C level management is usually the top of the mountain in a company&#8217;s hierarchy, only reporting to the board of directors and\/or the founders of the company.<\/p>\n\n\n\n<p>The employees that fall under the C level will depend on the structure of the company but usually include:<\/p>\n\n\n\n<ul><li><strong>V-level management<\/strong>: Vice-presidents (VP) and any Senior Vice Presidents (SVP) that report to the C level management.<\/li><li><strong>D-level management<\/strong>: Directors in the various departments, such as Director of Sales, that report to the V-level managers. Think of directors such as HR, Marketing, Compliance, and Technology.<\/li><li><strong>B-level management<\/strong>: These are mid-level managers who report to the D-level, such as a Sales Manager, Marketing Manager, or HR Manager<\/li><\/ul>\n\n\n\n<p>These levels work differently in different companies. Typically, the rock rolls down the mountain from the C level to the V level, to the D level, to the B level, to the staff.<\/p>\n\n\n\n<p>But not all companies use these designations, and many will mix and match the different levels.<\/p>\n\n\n\n<p>For example, when I worked at Wells Fargo, we had store managers, who reported to the District Manager, who reported to the Vice-President of the District, who reported to the President of the District, who reported to the Area Manager, who reported to the Vice-President of the Area, who reported to the COO of the company.<\/p>\n\n\n\n<p>As investors, our main focus is on C level management because they are the most visible and are the company&#8217;s leaders and visionaries. But as many of us know, the boots on the ground make the magic happen at our jobs, so they are just as important.<\/p>\n\n\n\n<p>But our job as an investor is to investigate the company, culture, and management team. Analyzing the C level management helps us determine the company&#8217;s future direction and culture.<\/p>\n\n\n\n<p>When companies discuss cutting costs or improving efficiencies, they are often discussing removing different layers of management to cut costs and streamline the business. Both help reduces costs and streamlines communication flow and efficiency.<\/p>\n\n\n\n<p>Let&#8217;s move on and look at what kind of pay the C-level managers receive.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Much Do C Level Managers Make?<\/h2>\n\n\n\n<p>The pay C level management receives a touchy subject and has been the subject of constant debate in both Congress and the press. There are many reasons for this, such as &#8220;golden parachutes&#8221; offered to outgoing CEOs that have failed at their jobs but receive huge payouts.<\/p>\n\n\n\n<p>Much of the focus of pay surrounds the discussion of stock-based compensation, which is the majority of wealth distributed to C level management.<\/p>\n\n\n\n<p>The theory behind this reasoning is that the officers should benefit from the growth and prosperity of the company they are running; it gives them some &#8220;skin in the game.&#8221;<\/p>\n\n\n\n<p>However, the granting of stock-based compensation has also lead to some shady dealings with unscrupulous C level management, most recently at companies such as Caterpillar, McDonald&#8217;s, and Boeing.<\/p>\n\n\n\n<p>All three companies had a management that manipulated earnings, stock buybacks, and other items that allowed them to earn more stock compensation and benefit directly from those actions.<\/p>\n\n\n\n<p>The CEO would enable the company to meet earnings targets or goals that would grant him more shares of the company at higher prices, turn around and buyback shares lowering the average cost, and enable them to profit from the stock compensation.<\/p>\n\n\n\n<p>Bad news, and gave many on Wall Street indigestion and bad reputations.<\/p>\n\n\n\n<p>Okay, let&#8217;s look at some stats on the average salaries for C level management, according to <a href=\"https:\/\/www.salary.com\/articles\/salaries-for-7-chiefs-of-the-c-suite\/\">salary.com<\/a>:<\/p>\n\n\n\n<ul><li>CEO &#8211; $754,713<\/li><li>COO &#8211; $457,468<\/li><li>CFO &#8211; $363,559<\/li><li>CIO &#8211; $266,171<\/li><li>CTO &#8211; $234,700<\/li><li>CMO &#8211; $230,735<\/li><li>CSO &#8211; $217,144<\/li><\/ul>\n\n\n\n<p>Keep in mind; the above figures are all base salaries that the C-level management earns.<\/p>\n\n\n\n<p>The majority of the large numbers of wealth you hear about on the news are from stock-based compensation.<\/p>\n\n\n\n<p>Of course, a company with a market cap of billions will have higher salary considerations.<\/p>\n\n\n\n<p>For example, let&#8217;s look at the compensation package for Satya Nadella, CEO of Microsoft:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"758\" height=\"368\" src=\"https:\/\/eor7ztmv4pb.exactdn.com\/wp-content\/uploads\/2020\/11\/ceo-salary-microsoft.png?strip=all&lossy=1&ssl=1\" alt=\"\" class=\"wp-image-13234\" srcset=\"https:\/\/eor7ztmv4pb.exactdn.com\/wp-content\/uploads\/2020\/11\/ceo-salary-microsoft.png?strip=all&amp;lossy=1&amp;ssl=1 758w, https:\/\/eor7ztmv4pb.exactdn.com\/wp-content\/uploads\/2020\/11\/ceo-salary-microsoft-300x146.png?strip=all&amp;lossy=1&amp;ssl=1 300w, https:\/\/eor7ztmv4pb.exactdn.com\/wp-content\/uploads\/2020\/11\/ceo-salary-microsoft.png?strip=all&amp;lossy=1&amp;w=160&amp;ssl=1 160w, https:\/\/eor7ztmv4pb.exactdn.com\/wp-content\/uploads\/2020\/11\/ceo-salary-microsoft.png?strip=all&amp;lossy=1&amp;w=480&amp;ssl=1 480w, https:\/\/eor7ztmv4pb.exactdn.com\/wp-content\/uploads\/2020\/11\/ceo-salary-microsoft.png?strip=all&amp;lossy=1&amp;w=640&amp;ssl=1 640w\" sizes=\"(max-width: 758px) 100vw, 758px\" \/><\/figure>\n\n\n\n<p>The above chart highlights the sources of the pay for Microsoft&#8217;s CEO; as you may notice, only 7% of his pay stems from the salary portion of his pay.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"744\" height=\"387\" src=\"https:\/\/eor7ztmv4pb.exactdn.com\/wp-content\/uploads\/2020\/11\/ceo-salary-microsoft1.png?strip=all&lossy=1&ssl=1\" alt=\"\" class=\"wp-image-13235\" srcset=\"https:\/\/eor7ztmv4pb.exactdn.com\/wp-content\/uploads\/2020\/11\/ceo-salary-microsoft1.png?strip=all&amp;lossy=1&amp;ssl=1 744w, https:\/\/eor7ztmv4pb.exactdn.com\/wp-content\/uploads\/2020\/11\/ceo-salary-microsoft1-300x156.png?strip=all&amp;lossy=1&amp;ssl=1 300w, https:\/\/eor7ztmv4pb.exactdn.com\/wp-content\/uploads\/2020\/11\/ceo-salary-microsoft1.png?strip=all&amp;lossy=1&amp;w=160&amp;ssl=1 160w, https:\/\/eor7ztmv4pb.exactdn.com\/wp-content\/uploads\/2020\/11\/ceo-salary-microsoft1.png?strip=all&amp;lossy=1&amp;w=480&amp;ssl=1 480w, https:\/\/eor7ztmv4pb.exactdn.com\/wp-content\/uploads\/2020\/11\/ceo-salary-microsoft1.png?strip=all&amp;lossy=1&amp;w=640&amp;ssl=1 640w\" sizes=\"(max-width: 744px) 100vw, 744px\" \/><\/figure>\n\n\n\n<p>The above chart lays out the metrics and goals that Mr. Nadella needs to achieve to receive his contracted bonuses.<\/p>\n\n\n\n<p>Most S&amp;P 500 CEOs have targets and goals like the above to achieve their bonuses. Many of those bonuses tie back to the performance of the company.<\/p>\n\n\n\n<p>As you can see, Microsoft ties much of its CEO&#8217;s pay to revenue goals and leadership goals.<\/p>\n\n\n\n<p>To help determine reasonable goals for any company, such as Microsoft, the Board of Governors set up peer groups for the company to compare itself.<\/p>\n\n\n\n<p>In Microsoft&#8217;s case, their peer group contains companies such as:<\/p>\n\n\n\n<ul><li>Alphabet (Google)<\/li><li>Amazon<\/li><li>Apple<\/li><li>Cisco<\/li><li>Facebook<\/li><li>IBM<\/li><li>Oracle<\/li><\/ul>\n\n\n\n<p>Basically, all the big hitters in cloud computing, software, and computer universe.<\/p>\n\n\n\n<p>They use these peer groups to set up goals for the C level management to achieve and then tie their compensation to those goals. It is not always that they have to be number one, but rather, they maintain market share or grow their piece of the pie.<\/p>\n\n\n\n<p><strong>PRO TIP: Warren Buffett repeatedly mentions studying the competition to know what they are doing in their businesses. It is a great way to determine who your company&#8217;s competitors are by looking in the proxy statement for any company<\/strong>.<\/p>\n\n\n\n<p><a href=\"http:\/\/view.officeapps.live.com\/op\/view.aspx?src=https:\/\/c.s-microsoft.com\/en-us\/CMSFiles\/2020_Proxy_Statement.docx?version=447452f1-469b-f002-7b10-ac1a81dfbaa3\">Here is Microsoft&#8217;s 2020 Proxy for you to look through<\/a>.<\/p>\n\n\n\n<p>For example, in 2019, Mr. Nadella earned<\/p>\n\n\n\n<ul><li>Base salary &#8211; $2.5 million<\/li><li>Stock awards &#8211; $30.72 million<\/li><li>Cash incentives \u2013 $10.9 million<\/li><li>Total pay &#8211; $44.2 million<\/li><\/ul>\n\n\n\n<p>That was an increase of 66%, compared to his total pay of $25.8 million in 2018. Much of that increase occurred because he hit the targets and stock awards, as Microsoft had a successful year in operations.<\/p>\n\n\n\n<p>Now not all CEOs take their pay in this manner; I give you Warren Buffett and Charlie Munger.<\/p>\n\n\n\n<p>Both earn exactly $100,000 in base pay from Berkshire Hathaway and have for the last 25 years, with no raises.<\/p>\n\n\n\n<p>Berkshire does pay their two top executives $16 million a year each to Greg Able and Ajit Jain, both of who are vice-chairmen of the company in their respective departments.<\/p>\n\n\n\n<p>Warren does receive additional benefits of $278k in the form of security, but Charlie receives only his base pay.<\/p>\n\n\n\n<p>Now, both Buffett and Munger have all of their wealth tied up in the ownership of Berkshire Hathaway, which is valued at over $524.68 billion. And Buffett is worth $84 billion, and Munger is worth $1.6 billion.<\/p>\n\n\n\n<p>Both Buffett and Munger choose to own the company and derive their wealth from the growth of their company&#8217;s value, which is a turn away from most management. But that is what makes them unique and drives the value of their company in a lot of ways.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final Thoughts<\/h2>\n\n\n\n<p>The C level management drives the businesses they run with both their vision and leadership. Many companies take on the personalities of their leaders, Tesla being a prime example.<\/p>\n\n\n\n<p>The management impacts much of what happens at every company level, and they bear a large burden for that responsibility.<\/p>\n\n\n\n<p>There are many different types of leaders, and not everyone has the same personality or leadership style, but the great ones can lead their companies to new and greater heights.<\/p>\n\n\n\n<p>Take Sayta Nadella; when he took over Microsoft, it was a floundering company with little or no direction. He pointed the company towards the future of cloud-based applications with Azure, and Microsoft hasn&#8217;t looked back since.<\/p>\n\n\n\n<p>Companies like Berkshire Hathaway would be nothing without the <a href=\"https:\/\/einvestingforbeginners.com\/warren-buffetts-ground-rules\/\" data-type=\"post\" data-id=\"8366\">leadership of Buffett and Munger<\/a>. In many ways, the companies success becomes synonymous with the leaders.<\/p>\n\n\n\n<p>Much of the focus on leadership surrounds the CEOs, but the other positions are important; after all, you can&#8217;t have great financials without a great CFO.<\/p>\n\n\n\n<p>Focusing on the great teams and the ones that stick together for long periods tells another story, great execution, and culture.<\/p>\n\n\n\n<p>Take the management team and Omega Healthcare Inc (OHI), a healthcare REIT. The top three of the C level management have been with the company for over 19 years.<\/p>\n\n\n\n<p><a href=\"https:\/\/einvestingforbeginners.com\/investigate-insider-ownership\/\" data-type=\"post\" data-id=\"12393\">Studying the management structure<\/a> of any business can go a long way towards helping us understand the business. Looking at the management&#8217;s experience, their tenure with that company and their pay helps us understand their motivations and goals.<\/p>\n\n\n\n<p>Finding great companies with great management is one of the keys to successful investing, according to Warren Buffett.<\/p>\n\n\n\n<p>With that, we are going to wrap up our discussion for today.<\/p>\n\n\n\n<p>As always, thank you for taking the time to read this post, and I hope you find something of value on your investing journey.<\/p>\n\n\n\n<p>If I can be of any further assistance, please don&#8217;t hesitate to reach out.<\/p>\n\n\n\n<p>Until next time, take care and be safe out there,<\/p>\n\n\n\n<p>Dave<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C level management, or the C-suite, includes all the top managers of any company such as Microsoft, Berkshire Hathaway, and Tesla. The C level management is responsible for the business&#8217;s direction and the decisions that affect the company in its entirety. There are many different roles within the C level, with each role playing its [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[571,5949],"tags":[],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/einvestingforbeginners.com\/wp-json\/wp\/v2\/posts\/13231"}],"collection":[{"href":"https:\/\/einvestingforbeginners.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/einvestingforbeginners.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/einvestingforbeginners.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/einvestingforbeginners.com\/wp-json\/wp\/v2\/comments?post=13231"}],"version-history":[{"count":1,"href":"https:\/\/einvestingforbeginners.com\/wp-json\/wp\/v2\/posts\/13231\/revisions"}],"predecessor-version":[{"id":20762,"href":"https:\/\/einvestingforbeginners.com\/wp-json\/wp\/v2\/posts\/13231\/revisions\/20762"}],"wp:attachment":[{"href":"https:\/\/einvestingforbeginners.com\/wp-json\/wp\/v2\/media?parent=13231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/einvestingforbeginners.com\/wp-json\/wp\/v2\/categories?post=13231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/einvestingforbeginners.com\/wp-json\/wp\/v2\/tags?post=13231"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/einvestingforbeginners.com\/wp-json\/wp\/v2\/yst_prominent_words?post=13231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}