Valuation of Goodwill: Common Formulas Used to Estimate a Value

“We don’t think in terms of appraising physical assets. We think in terms of economic goodwill… We only buy if we think [economic goodwill] will appreciate.” –Warren Buffett Goodwill is controversial; many companies make up most of their assets with goodwill. Take, for example, the recent Amazon purchase of Whole Foods in 2017. Amazon paid […]