Taking Peer Group Analysis One Step Further for Analyzing Competitors
There’s many superficial ways to make a peer group analysis as part of evaluating an industry, or a company’s competitive advantage against its competitors. I think putting yourself into the shoes of management(s) is a much more in-depth and insightful approach. Part of analyzing a company’s competitors and industry is by creating an industry map. […]
How to Evaluate Lifetime Value (LTV) with SaaS Companies
One of the most important metrics for a Software as a Service (SaaS) company is their lifetime value (LTV). This is such an important metric because the concept of Software as a Service is great in theory, but you’re banking on those customers to continually come back and keep renewing their service. So, how do […]
